«What Does an Event Organiser Think About?»
A business novel for anyone who's decided to try their hand at organising events.
The founders of the Dudukist project, Suren Baghdasaryan and Marina Selivanova, wrote a book about turning a passion into a profession. We share our experience and knowledge for free — download it in any format you like.
Suren Baghdasaryan, Marina Selivanova · 2019 · 186 pages
Sharing our experience honestly and for free
This book isn't a success story but rather a business novel for anyone who's decided to try their hand at organising events. There are no dull formulas or charts in it. It's an engaging story about moving towards your goal despite hardships, a lack of money and no support.
Drawing on the real cases of the Dudukist project and six Moscow International Duduk Festivals, we tell you how to turn a love for something into a life's work and learn things you couldn't do before.
If experience could be sold at cost, we'd all be millionaires.
Abigail Van Buren, radio host
A real book, not just a file
What's inside
- Where to start: the idea, venue, date and goal of the event
- How to build a team of like-minded people and share out the tasks
- Budget and estimate: where to find money for the project
- Promotion: online marketing, advertising, media and ticket sales
- Working with artists: format, fees and contracts
- Working with the venue and partners
- How to tell when it's time to grow the project further
- How the project's product changed over six years
Choose a convenient format
The book is available to download freely. Choose the format for your device — and read for free.
The book is also available on LitRes, Ozon, Amazon, Bookmate.
Presentation at the Armenian Museum
We presented the book at the Armenian Museum of Moscow — swipe through photos from the evening.
For many years I did everything I could so that the world would hear the Armenian duduk in its true voice, and now I'm sincerely glad that, thanks to the Dudukist project and the Moscow International Duduk Festival, ever more people are learning about this instrument that reflects the past and present of the Armenian people. The team's high professionalism and love for their work help the music of the duduk win the hearts of audiences, revealing the full depth of Armenia's rich cultural and spiritual heritage.
Jivan Gasparyan — duduk player, People's Artist of Armenia